Industrial One Of

The encounter between the human and the mechanized and coded is at the heart of Ofri Lifshitz’s exhibition, alongside the tension between technology and its products. This encounter is manifested in the combination between the artist’s love for craft and matter, and reality in which the lines between man, machine, and digital media become increasingly blurred.

The process began with the development of a machine operated by digital code, whose algorithm was programmed to make it simulate a process parallel to making ceramic dishes by hand. The code enables a broad range of machine movements, so that in the manufacturing process, each plate is

created as a one-of-a-kind piece.

For this current research (3.0) Lifshitz opted for ceramic ware, products of the industrial world, from various factories worldwide (Rosenthal, Wedgwood, Herend, IKEA, and Villeroy & Boch). Their reproduction by the machine and its operating algorithm infuses them with a new interpretation, eliciting questions: What will the language of craft look like in tomorrow’s world, and what will the new meaning of art and design be in the post-industrial age?