Dis-Appearance

Contemporary photography, as interpreted by Friedmann, does not attempt to be neutral or to represent a single, absolute truth. It offers temptation; it is seductive and intriguing, with amassed dreamlike powers that entice and engulf the viewer. The truth each image represents is charged with the sensations and emotions the viewer brings into the gallery. Moods arise like the shimmering dew drops at dawn and fade as the sun rises and fully exposes the photographs… (Haggai Segev)

About the exhibit

Photography Grasping Passion”Deep-water droplet, colorful, quivering like a bird overcome with passion to guide me in its perfect light.”Yair Horowitz, All the Poems, Hakibbutz Hameuhad publishers, 2008, p. 187 [Hebrew]“The photographer both loots and preserves, denounces and consecrates”, says Susan Sontag In her famous book “On Photography” (Penguin, London 1977, p. 64). Elad Haggai Friedmann’s photographs affect the viewer on a scale that connects two polarities: he denounces photographic beautification, yet at the same time, consecrates and takes pleasure in it.
Contemporary photography, as interpreted by Friedmann, does not attempt to be neutral or to represent a single, absolute truth. It offers temptation; it is seductive and intriguing, with amassed dreamlike powers that entice and engulf the viewer. The truth each image represents is charged with the sensations and emotions the viewer brings into the gallery. Moods arise like the shimmering dew drops at dawn and fade as the sun’s rays intrude.

The romantic ruins and forests are in fact illusions of light breaking through the darkness. They spread pastel colored illumination, so different from contemporary colors, reminiscent of a world gone by, a soft, pleasing world so different from reality. At the same time, these colors preserve the past and its heritage denouncing the destruction of the ruins. In his photographic work friedmann offers a unique overview of his own personal sceneries, which lead the viewer towards a world of exhilarating new impressions. (Hagai Segev)